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Get Your Competitive Edge…

Smash The Competition…the right way!

Malcolm Out Loud’s first book tells the story of the much celebrated US swim team at the 2008 Beijing Olympics. Michael Phelps and his teammates taught the world how to Smash the Competition- The right way. Malcolm Out Loud inter-weaved this story with his powerful business advice.
Find out how to:
Avoid the 4 Human Ailments
Deliver Gold Medal Service
Reverse your Expectations and Win

Purchase your copy now: Free shipping through PayPal!

HARDCOVER $22.95

SOFTCOVER $14.95

 

 

For bulk orders

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Eat or Be Eaten CD: Become a Marketing Genius

You will enjoy these 12 life lessons and want to work them into your business routine immediately. In his usual style, Malcolm is both effective and humorous. He’ll keep you on your toes and leave you wanting more. As always we must put our disclaimer on it: Sometimes the truth hurts…but it will sure get you results…

Eat or be Eaten highlights
$14.95

1- Competitive Capabilities
Staying on the top of the game

2- Discovering Your Business Genetics
The 4Ps of business genetics

3- Stop Throwing Your Brand Around Like A Frisbee
Knowing what a brand is not

4- Filtering To Your Customers’ Unique Buying Advantages, Part 1
Avoiding the most costly mistakes in business

5- Filtering To Your Customers’ Unique Buying Advantages, Part 2
Avoiding the most costly mistakes in business

6- Beware Of Your Media Choices
Creating mind awareness and tracking responses

7- Getting To The Root Of Customer Service
Polished marketing goes well beyond the surface

8- Get Your Ducks In A Row Inside Out
The quickest way to kill your marketing plan

9- Maximize Your Marketing Plan Through Events
Increase Exposure Through Events sponsorships

10- It’s Past The Stroke Of Midnight…
Your marketing plan should move forward rather then retreat

11- Life’s Lessons Can Be Learned From Everyday Events
Twas the night before Christmas

12- Playing Darts In The Dark Will Hurt You
How to avoid making decisions by the seat of your pants

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Do you know what your Purpose, Passion and Principles for Performance are?

Create a rock-solid foundation for your organization. The only company that you need to know more about than your competitors – is YOURS.

People put your authenticity to the test every single day. If you don’t have clear and established Purpose, Passion and Principles, how can you build your Performance? You have all heard of the importance of defining your brand. This program goes further and hits the core foundation of how you do business.
Delve into this in-depth workshop to find out how to establish the foundation for high-performance. This workshop is available for groups and individuals.

The 4 Ps of Excellence
Purpose, Passion & Principles for Performance

People put your authenticity to the test every single day. If you don’t have clear and established Purpose, Passion and Principles, how can you build your Performance? You have all heard of the importance of defining your brand. This program goes further and hits the core foundation of how you do business. Delve into this in-depth workshop to find out how to establish the foundation for high-performance.

This self-facilitated program can be implemented by groups of all sizes, from a 3-person team to a 500+ person organization or corporate department. A workshop guide is provided to the team leader. Efficient information reporting ensures that team members are accountable for their progress and success. You will receive:- A leader workshop guide outlining all steps of this process.
- Participant worksheets that will identify the elements forming the basis of your 4Ps. Those are then collected and tabulated by the team leader with an easy scoring manual.
- A step-by-step guide to develop your unique 4Ps
- Guidelines on how to implement in your organization

The 4Ps of Excellence
$395