Occasionally we take the little ones to the Melting Pot. They like it simply because it’s a fun place to hang out. The reason they like this fondue restaurant is exactly why we don’t go every week; sometimes it’s more work than you’re in the mood for. Other times it’s just plain fun. It doesn’t have to be a special occasion, just a break from the ordinary.
I remember reading about one of the challenges that the Melting Pot struggles with, is that most people come only when they have a special occasion. Birthday, Anniversary or some special day that requires celebrating. So they’re not getting those repeat customers that just want to drop in for a bite, nothing special just something good to eat. When I called earlier in the day to make a reservation, as always the host asked me what were we celebrating? I chuckled and told him that we weren’t celebrating anything other than dinner. Oh, Oh, and he apologized and moved on. When we arrived for our reservation, the host again asked at the front desk, what were we celebrating? I asked him why is it necessary that they continue to ask repeatedly about this celebration business? No we’re not celebrating anything, if you must know – was my answer. We were escorted to our seat shortly thereafter. The server comes to the table and the first thing out of her mouth, was… well you know. She wanted to know what were we celebrating?
Just maybe if they stopped asking their customers at every turn, what is it they’re celebrating – then maybe, just maybe – they wouldn’t be a special occasion restaurant. You are what you say you are. Be careful on the rumors that you’re spreading about your business. People just might believe it!