The internet has changed the way we communicate, how frequent we communicate and for many – it’s even changing where we decide to work! According to Forester Research, a whopping 63 million Americans will work at least part time from home by 2016. Why the sudden shift? Today all it takes is a good wifi connection, a little creativity and the desire to enjoy a more efficient lifestyle! Imagine having the opportunity to choose to live anywhere without having to consider workplace location. Another change in work style is those who can now travel and still work because of the internet. If you shift your life from being centered around where you work, to being centered around how you want to live – the dynamics change. You could literally work anywhere around the globe.
Society has never been more mobile than at this very moment of time. New products and new services are being met with the reality that – people want to take it with them. Mobile applications are on the rise, they’re being made to access information quickly and on whatever portable devices people are demanding. Companies and industries are conforming to this new trend, as quickly as they can role out new campaigns that can tap into the power of mobility marketing.
How can you embrace the mobile world and still hold on to your personal freedoms?
- Set up parameters on how you’ll use each mobile device (phones, tablets, recorders)
- Be careful that you’re not repeating tasks. Receive email in on only one device, not three
- Learn to leave the devices that will distract you out of important meetings
- Evaluate who should have 24/7 contact
- Work ‘your connectedness’ into your lifestyle or it may consume you
- Learn to use the draft folder, angry emails are kept and forwarded
- Take the time to meet with people, hardware can not replace relationships
Ignore the power of mobile devices and you’ll ignore a new generation of buyers. According to Mobile Marketing Association, there are 6.8 billion people on the planet, 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush. Text messaging is skyrocketing, tailor-made messaging can be delivered to thousands of phones in an instant. It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message.
This is the first generation of people who can hold a 9-5 job, travel around the world and never check in at the office!
Time to Get Involved, Get Loud & Think on the Brink
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