How we connect with people and the conversations we have are certainly changing. Consider that 65% of adult internet users now say they use a social networking site in their daily routine. For many it’s the first thing they check in the morning, even before pouring the morning joe. What is even more amazing is that the senior population is embracing social media like never before. Among Baby Boomers aged 50 to 64, 32 percent said they use a social networking site on a typical day. That’s up sharply from 20 percent a year ago.
Pew Internet & American Life Project reports the following:
695 MILLION – Number of Facebook users.
148+ MILLION – Number of Linkedin users.
140 MILLION – Number of tweets created each day.
2.5 BILLION – Number of visits Facebook, Twitter and LinkedIn together received in one month alone.
164 MILLION – Number of active blogs.
More than ever before in history, people are connected in their daily lives and not just in their communities, but around the world. We are seeing a new phenomenon in communication. We’ve seen leaders in countries across the world struggle with how to control the conversation and keep the order when social media spreads the word like wildfire. Social media is here to stay, but there are some very simple rules of the road that we can all follow.
- Protect your loved ones by enforcing basic house rules for your children. It’s important to monitor without violating their privacy (not an easy task for sure). You can never tell who is on the other end of the line.
- Learn when to turn it on and turn it off. Too many people are overly consumed with staying connected and have lost the value of face-to-face meetings and human contact. There is a time and place for everything.
- There have been reports that using social media while driving is equally as dangerous – if not more – than driving under the influence. Decide if your life is more important than the last tweet you sent out!
- Do not over sell your contacts. Too many people are pushing their sales agenda relentlessly without considering the time and value of nurturing relationships. People want to engage with people who want to help them – not sell them everything under the sun.
- Keep a steady stream of valuable information and insight that can improve lives. Social Media is a great place to build your personal and professional brand, but you must stay at it.
- Invest time. Intrigue those around you. Intellect is the name of the game.